2016-2020 Alcala-Alcossebre Tourism Strategy Plan to be announced on Monday, 6th November
The document, prepared by the Jaume I University, analyses and diagnoses the local tourist sector and proposes a design for the strategies for the next four years
The 2016-2020 Alcala-Alcossebre Tourism Strategy Plan will be announced, at a public event open to the town, next Monday, 6th November, at 19:30 hours, in the Alcossebre CESAL. The editing group, Jaume I University GETUR + IMK Marketing Innovation, will explain the contents of the document which analyses the Alcala-Alcossebre tourism system, tourist resources, facilities, demand and infrastructures and proposes various strategies and programmes to consolidate the area as a reference tourist destination.
To prepare the Plan, and as the methodology for gathering information, a panel of experts were interviewed, with public agents taking part – on behalf of municipal groups, local clubs, etc. – and private – representatives of the hotel and catering, construction, and tourist activities industries.
The Tourism councillor, Alejandra Roca, said that “we had a Plan which had become obsolete and the context is now different, with circumstances such as the establishment of the Castellón airport, so that it was necessary to set up new strategies to help us take advantage of the changing scene of the tourist map”. The cost of the Plan was financed with a grant from the Provincial Tourism Board.
The 2016-2020 Alcala-Alcossebre Tourism Strategy Plan will be announced, at a public event open to the town, next Monday, 6th November, at 19:30 hours, in the Alcossebre CESAL. The editing group, Jaume I University GETUR + IMK Marketing Innovation, will explain the contents of the document which analyses the Alcala-Alcossebre tourism system, tourist resources, facilities, demand and infrastructures and proposes various strategies and programmes to consolidate the area as a reference tourist destination.
To prepare the Plan, and as the methodology for gathering information, a panel of experts were interviewed, with public agents taking part – on behalf of municipal groups, local clubs, etc. – and private – representatives of the hotel and catering, construction, and tourist activities industries.
The Tourism councillor, Alejandra Roca, said that “we had a Plan which had become obsolete and the context is now different, with circumstances such as the establishment of the Castellón airport, so that it was necessary to set up new strategies to help us take advantage of the changing scene of the tourist map”. The cost of the Plan was financed with a grant from the Provincial Tourism Board.
