2,000 euros distributed in prizes by the Alcala-Alcossebre Council following the “Buy Locally at Christmas” campaign
Forty local residents received cheques to be used in the local businesses
On 18th January Alcala-Alcossebre Council distributed the forty cheques for 50 euros following their campaign to encourage shoppers to “Buy Locally at Christmas”. Those taking part filled in a coupon which they were given when buying in the local businesses taking part in the scheme. The total of 2,000 euros is also for purchases in the participating businesses. Thus there is a double economic impact. On the one hand, it provided an incentive for pre-Christmas purchases and, on the other, the 2,000 euros in prizes will be put back into the local businesses.
The Council is planning to continue with this sort of campaign and plans, during 2018, to implement various schemes to improve the competitiveness of local businesses, backed by the Council with the cooperation of the Castellón Chamber of Commerce.
On 18th January Alcala-Alcossebre Council distributed the forty cheques for 50 euros following their campaign to encourage shoppers to “Buy Locally at Christmas”. Those taking part filled in a coupon which they were given when buying in the local businesses taking part in the scheme. The total of 2,000 euros is also for purchases in the participating businesses. Thus there is a double economic impact. On the one hand, it provided an incentive for pre-Christmas purchases and, on the other, the 2,000 euros in prizes will be put back into the local businesses.
The Council is planning to continue with this sort of campaign and plans, during 2018, to implement various schemes to improve the competitiveness of local businesses, backed by the Council with the cooperation of the Castellón Chamber of Commerce.
