Prepared by a multi-disciplinary team from the Jaume I University, the plan sets out the strategies for extending tourism through the whole year, creating a tourist mark and consolidating Alcala-Alcossebre as a destination
The presentation of the 2016-2020 Alcala-Alcossebre Strategic Tourism Plan, prepared by a multidisciplinary team from the Jaume I University directed by professors Diego López Olivares and Lluís Callarisa, was made in the Alcossebre CESAL. The plan analyses and diagnoses the town’s characteristics and potential as a tourist destination.
The Plan recognises up to 81 tourist resources which the municipality already has (cultural, historic, architectural, natural, sun and beach, gastronomy, festivals, folklore, etc.) and proposes the creation of 8 specific products which take advantage of the: beaches and coves, nature and countryside, the old quarter of Alcala, the Xivert castle, the chapels, fiestas and festivals, the ‘hanging tomato’ and sports activities as outstanding data. The creation of a tourism mark, the extension of the seasons, encouraging visitors to come throughout the year, and the professionalization of the local tourism sector form part of the aims which are being pursued through the development of these products. Regarding the design of strategies, it is proposed to tackle them from various approaches and themes: territorial and environmental, tourist products, accommodation and restaurants, an improvement to the commercial offer, strategy of the TICS, marketing and revitalisation.
The plan was drawn up using questionnaires delivered to public and private bodies in the municipality: municipal groups, businesses and groups. With their responses, the data was collected, such as the need to improve communications between Alcala and Alcossebre, the preoccupation with the slow down for town planning which PATIVEL means and the perception that the hotel and catering trade is not very professional. It also points out the importance of the infrastructures indicating the growing arrival of tourists to the locality brought about by Castellón airport.
The Tourism councillor, Alejandra Roca, pointed out that “ within the work of the Tourism Department, we already have tourist products, such as the theatrical routes and the guided visits to the old quarter of Alcala; we are working with international tour operators to market our facilities; we have improved the facilities on our beaches; have increased the connectivity to the town with buses; we support new technologies and the strategy of promotion via social networks, work is being carried out on securing an approved tourist mark and we are doing all this with the cooperation of the local business sector”.
The Mayor Francisco Juan thanked all those who had taken part and cooperated in the drawing-up of the Plan and said that “our municipality has enormous potential and we can see how this plan marks the way for our tourism strategy up to 2020 but many of the matters its sets out are already being developed”.
The Alcala-Alcossebre Tourism Strategy Plan total cost was 12,000 euros of which the Castellón Diputación paid 5,000 euros, through the Provincial Tourism Board.